L'Oréal Brandstorm 2025
Visit Official WebsiteReimagine the future of beauty with L'Oréal's signature innovation competition.
Stages and Timelines
Case Submissions
LiveAll teams are requested to submit case solutions briefly on a 3-slide PDF along with a video (Duration: 3 minutes) of their team explaining the idea and upload the same on the L'Oréal Brandstorm 2025 website.
Detailed Submissions
The 20 shortlisted teams must fine-tune their deck and the 1-minute video and submit them by Monday, 24th February, 6:00 AM. Details for the same will be shared with the shortlisted teams over email. Shortlisted teams will move to the next phase where they present in front of the jury.
Semi-Finale
The 20 shortlisted teams will present in front of the jury during the Semi-Final, with the top 6 teams advancing to the National Finals.
National Finals
Shortlisted teams will compete for the National Grand Finals. Teams will be presenting their solutions to the eminent jury members from L'Oréal India.
International Finals
The National Winners from various countries will receive invitations to participate in the International Finals.
About L'Oréal Brandstorm 2025
L'Oréal Brandstorm is a Global Innovation Challenge, an initiative of the L'Oréal Group that aims to offer the participants an experience and an opportunity to innovate in the beauty-tech industry. It enhances participants' entrepreneurial skills and creativity skills, making them ready for the real world.
The competition achieves the L'Oréal philosophy of innovation, entrepreneurship, and excellence to make beauty universal and accessible to all future. It is closely challenging today's evolving business landscape so you can try yourselves in the real case that businesses are facing today! We hope you will learn, innovate, and enjoy this mission!
Your Brandstorm 2025 mission is to: MEN, BEAUTY & CARE: GAME ON THROUGH TECH, PRODUCTS AND BEYOND
Eligibility Criteria
- • Students and working professionals can register for the competition online through this link: https://brandstorm.loreal.com
- • 1st and 2nd year MBA students
- • Working professionals (full-time employed/freelance) under the age of 29 in business roles
- • Engineering students
- • Students of Business, Marketing, Digital Marketing, and E-commerce aged 18-25
Evaluation Criteria
| Criteria | Max Points |
|---|---|
| INNOVATIVE | 5 |
| SUSTAINABLE | 5 |
| INCLUSIVE | 5 |
| FEASIBLE | 5 |
| SCALABLE | 5 |
| TOTAL GRADE | 25 |
Ready to Participate?
Join thousands of students worldwide in this exciting innovation challenge. Register your team now and start your journey towards reimagining the future of beauty.
Register Now